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Xade Software from the business side of things

“You can only connect the dots looking backwards” — Steve Jobs

In the last couple of weeks it have started to crystallize for me exactly what I have been doing for over a year now: I have researched and developed a kick-ass quad-tree/octree engine and soon it is time to tap the potential of this engine by starting a company and develop a product around it. The engine can be used for at least two different products with at least three different platforms on each product:

  1. Xade Leonardo – pixel painting and sketching for the PC, Mac and iPad.
  2. Xade Michelangelo - voxel sculpting and painting for the PC, Mac and iPad.

On top of this, the engine allows for very efficient streaming of data between client and server so a cloud based storage solution would be possible with a revenue model similar to DropBox. Now of course I will not build all the above permutations at once. The Leonardo-PC version have the highest priority mainly because pixels are easier then voxels and I am more familiar with the PC compared to the Mac and iPad.

But the core value of Xade Software is in the engine technology, which, to my knowledge, is unique in the following areas (at least compared to Photoshop):

  1. Infinite canvas — just pan the view in any direction and keep painting.
  2. ‘zero’ load/save time — even if the file is thousands of MB it loads and saves under a second.
  3. zero lag for brushes/filters — even if you use a complex brush that is hundreds of pixels in diameter there is no hick-ups or lag.
  4. Cloud storage — My streaming data technology means you can work over a relatively slow network connection (ex. 3G) without any lag which means storing your data in the cloud would be possible.
  5. Flexible canvas history – You don’t loose the history when you close a file and the history is branched instead of just linear.

On top of this there is of course tonnes of minor features, and I am also working hard on the non-engine stuff…

So, if a technical person ask, what is Xade Software? I will answer:

“We are experts in quad-tree/octree technology which we use to build software that handle large data sets of raster-based graphics. Our first product is Xade Leonardo which is painting application that focus on the experience of digital painting

And if a non-technical investor/banker ask, I will answer:

“We have developed a technology that is really revolutionary which we use to build an image editor, streamlined for painting and sketching, that is better then anything else that is out there, including Photoshop”

And if a customer ask, I will answer:

“We are the creator of Xade Leonardo which is a revolutionary new painting and sketching application for the PC, Mac and iPad. Our primary focus for Leonardo is the experience using it as opposed to a gazillion features. Just try it for 5 minutes, it is super intuitive, you will never want to go back!”

Categories: Business, Leonardo, Marketing.